Tell us a story, please!

It’s quite amazing how many founders and company leaders are making amazing new technical solutions or products but seem to have difficulty explaining the core narrative of the product themselves. Now, if the person who built the product has a hard time explaining it, then just imagine how hard it is for others to understand it – let alone promote it.

via Why defining your company narrative and creating a ‘social object’ is important. | Henrik Werdelin.

This is what makes a good pitch a great pitch (or a pitch you understand at all). Make a pitch a story and it pulls your audience right through.